Elite Educational Institute

College Prep Branding, Website Design & Online Communications Development

Needs

Can we develop a memorable and cohesive brand identity in an educational marketplace that's becoming more crowded every year? How can we continue to serve our core audience while exposing our well-established product to new demographics? What steps can we take to leverage the knowledge of our expert counselors and instructors to establish ourselves as the leader in the field of college preparation? 

Solution

Develop a new brand platform and accompanying creative assets, systems, and processes to support a sustained communications effort. Build organizational consensus among 26 branches across the U.S. to promote the Elite brand using consistent messaging and visuals. Create a sustainable content marketing plan, including blog posts and videos by Elite counselors and instructors. Share content and program information across social media  channels, staying at the cutting edge of the test prep and educational online space.

Engagement

9+ years / Agency of record

Delivery