Western Growers Association

Social Listening-Informed Content Marketing Strategy

Needs

How can we best support our industry’s legislative policy initiatives and fulfill our messaging goals? What social media conversations are happening today, and how can we nurture and contribute to those that mirror the issues our members take seriously? And, how can our communications team integrate strategic content marketing practices to serve us long-term?

Solution

Engage in a 6-week social listening campaign to establish baseline social content marketing benchmarks and uncover conversation trends, influencers, and content channels. Analyze social listening findings, merging relevant insights with internal marketing goals to develop campaign-level goals and tactics. Develop and deliver a 90-day campaign content marketing plan; and train internal team on process and content marketing tools. 

Engagement

5 months / Campaign-level project

Delivery