Urban Confessional
Free Listening Movement Amplification
Needs
What can we do to build awareness and momentum for the global Free Listening Movement and the annual Free Listening Day? How can we position Urban Confessional so that it resonates across all platforms and audiences to advance the power of true listening?
Solution
Develop a strategic brand platform and subsequent creative assets, systems, and processes to support a sustained communications effort. Assess like-minded efforts and their digital presences to build partnerships, fine-tune differentiators and focus, and align ongoing efforts for maximum impact. Leverage social listening insights to inform ongoing strategies.
Engagement
3+ years / monthly retainer + ad hoc projects
Delivery
Free Listening Day campaign planning
HEARD Podcast launch, including:
Website design & development
Podcast concept development
Podcast pre-production
Content & creative development for:
Website (Squarespace) w/ e-commerce
Social media
Digital & print ads
Press releases
Media kits
Paid Facebook & Instagram campaigns
Email campaign planning & design
Strategic planning workshops & briefs
“Competitor” assessment & community social listening
Brand platform development
Partner network research & development