The Strategic Hotbox
Branded Content Product Development
Dr. Brandi Stankovic talks about her experience working with Kindred.
Needs
How can I build an online audience, leveraging the momentum of my recently published book and social media? What are the possibilities for developing new, digital content products, and how quickly can we launch these?
Solution
Define and develop an online brand presence, complete with an ongoing podcast that will cut through the “thought leadership” noise. Remix existing owned content assets into new formats to supplement and accompany the podcast, and promote all products intensely on social media. Work with an established, local podcast production partner to fast-track production and distribution success.
Engagement
8 months / Monthly retainer + ad hoc projects
Delivery
- The Strategic Hotbox Podcast
- Concept collaboration & pre-production support
- Production vendor search & selection
- Launch marketing campaign planning & creative
- Branded Content Product Planning
- Editorial planning & product scoping
- Product positioning, pricing & merchandising
- Content Product Development
(The Strategic MVP Remix)- Content curation & editing
- Editorial planning, layout & design
- Content & Creative Development for
- Website assets
- Social media
- Press releases
- Email Campaign Planning, Design & Development (MailChimp)
- Strategic Planning Workshops & Briefs
