Teachers College Columbia University

Social Listening-Informed Content Marketing Strategy

Needs

How do we integrate our digital marketing with a formalized content marketing program while leveraging high-quality content created by members of the Teachers College community?

Solution

Build organizational consensus around brand and recruitment goals while centralizing and assessing existing digital content assets. Engage in discovery and strategic planning for content curation, development, governance, and distribution that includes integration with existing digital marketing processes and channels. Next, develop content assets, development and governance processes, and sustainable distribution channels to fulfill the multi-level strategies. 

Engagement

12 Months / Monthly Retainer

Delivery